A Theme

Identity & Society

Who we are — Sher-Gil's women, Kahlo's mirror, Husain's India.

The Deep Dive

Identity and society as an art theme crystallized as a distinct movement in the 1960s and 1970s, growing directly out of second-wave feminism and the Civil Rights movement, which exposed the systemic exclusion of women, artists of color, and LGBTQ+ artists from mainstream galleries and museums. Where earlier self-portraiture, such as Frida Kahlo's mid-twentieth-century paintings, had already used personal iconography to explore selfhood, gender, and cultural heritage, the identity art of subsequent decades made systemic marginalization itself the subject. Landmark institutional moments, including MoMA's controversial 1984 'Primitivism' exhibition, the 1990 'Decade Show' featuring 94 artists from marginalized communities, and the 1993 Whitney Biennial's explicit focus on 'the construction of identity,' pushed questions of race, gender, sexuality, and disability into the center of the contemporary art conversation. Artists such as Cindy Sherman used photographic self-staging to interrogate constructed femininity, while Kara Walker's silhouette works confronted the legacy of American slavery. Kehinde Wiley extended this lineage by inserting Black subjects into the visual grammar of Old Master portraiture, most famously in his 2017 official portrait of President Barack Obama, challenging centuries of exclusion in Western art history. Today, identity art increasingly embraces intersectionality, recognizing that race, gender, sexuality, and disability interact rather than function as isolated categories, and it has fundamentally reshaped museum practice through decolonization initiatives and diversity-driven curation.

Defining characteristics

Self-portraiture and self-staging used to interrogate personal, cultural, or constructed identityAppropriation and subversion of historical Western portrait conventions to center marginalized subjectsUse of the artist's own body as subject and medium in performance and photographySymbolic references to cultural heritage, ancestry, and lived personal historyConfrontation of systemic power structures around race, gender, sexuality, and disabilityBlending of traditional media (oil painting) with contemporary vernacular (streetwear, urban settings)Intersectional approaches treating identity as multiple and interconnected rather than singularInstitutional critique aimed at museum and gallery practices of exclusion and representation

Timeline

1920s–1954
Frida Kahlo paints numerous self-portraits exploring gender, disability, and Mexican cultural identity
1960s–1970s
Second-wave feminism and the Civil Rights movement give rise to identity-focused artistic practice
1975–1980
Cindy Sherman begins her Untitled Film Stills series interrogating constructed femininity
1984
MoMA's 'Primitivism in 20th Century Art' exhibition sparks major critical backlash over representation
1990
'The Decade Show' showcases 94 artists from historically marginalized communities
1993
The Whitney Biennial centers 'the construction of identity' as its curatorial theme
1994
Kara Walker debuts her silhouette works confronting the legacy of slavery and race in America
2017
Kehinde Wiley paints the official portrait of President Barack Obama for the Smithsonian's National Portrait Gallery

Key artists

Frida Kahlo
Used autobiographical self-portraiture to explore gender, disability, and Mexican identity
Cindy Sherman
Staged herself in constructed film-still personas to critique representations of femininity
Judy Chicago
Pioneered feminist installation art centering women's history and bodily experience
Kara Walker
Employs silhouette imagery to confront the trauma and legacy of American slavery
Glenn Ligon
Explores Black identity and language through text-based conceptual painting
Kehinde Wiley
Inserts Black subjects into Old Master portrait conventions to reframe power and representation

Notable works

  • The Two Fridas, Frida Kahlo (1939) — Museo de Arte Moderno, Mexico City
  • Self-Portrait with Thorn Necklace and Hummingbird, Frida Kahlo (1940) — Harry Ransom Center, University of Texas at Austin
  • Untitled Film Stills (series), Cindy Sherman (1977–1980) — Museum of Modern Art, New York
  • Barack Obama, Kehinde Wiley (2018) — Smithsonian National Portrait Gallery, Washington, D.C.

The market

Collector demand for identity-driven contemporary art has grown markedly, with women and younger, more diverse artists capturing a rising share of inquiries and sales, especially among Gen Z buyers.

Women artists' share of overall Artsy inquiries (2023)
25%
Women artists' share of ultra-contemporary inquiries
35%
Women artists' share of Gen Z (born 1997+) artist inquiries
51%

The masterworks

Enter the gallery.

More themes

Every Identity & Society masterwork on ArtzFolio ∞ Infinity is recreated on archival, hand-finished canvas, numbered as a strictly limited Heirloom edition and built to be inherited — from ₹50,000, delivered across India with white-glove care.

Commission a Identity & Society masterwork.